Ultimate Scarcity Pro is highly customizable. #cta-visual-pb#Add a countdown timer to any pageShogun Page Builder makes it easy to add countdown timers everywhere they’ll drive conversions. Leveraging countdown timers in email can deliver impressive results.įor example, a strategically placed timer in a Black Friday email campaign helped The Diamond Store, a London-based jewelry brand, boost its conversions by 400%. The newsletters or promotions you send to people in your email list can include a countdown timer.įor instance, you can incorporate one that indicates the time left for your brand’s ongoing seasonal sale. #cta-paragraph-pb#Learn how to build landing pages in Shopify and see incredible examples of Shopify landing pages that convert. Since landing pages are used to highlight special offers or collect visitor emails, they’re one of the best places to add a countdown timer.Īdding one gives your campaign a stronger impression and urges potential customers to take your desired action. Placing a countdown timer at checkout that indicates the customer only has X amount of time to complete their purchase can significantly reduce this statistic.Ĭreating the necessary pressure, however, should only serve as your final attempt to win them over. The Baymard Institute found the average documented online cart abandonment rate is 69.82% (based on 46 unique studies). Using a countdown timer to highlight a limited-time incentive for purchasing an item, like free shipping or a small discount, can convince them to finish their buying decision. Product pagesĬustomers who visit your product page may take a while to decide and eventually leave or get distracted. Tip : Keep your CTA prominent and easy to reach within your banners or pop-ups. ![]() Implement countdown timers in interactive elements across your website, for example, in a banner at the top of your site or in a pop-up that triggers when a visitor has gone idle. You can implement a countdown timer in several effective places, from your listings to your emails. Where to employ your Shopify countdown timer The first jar contained two cookies, while the other held 10.ĭespite the containers and contents being the same, participants rated the fewer cookies higher, revealing how scarcity influences one’s perception of value.Ī countdown timer can evoke an identical result, especially when an inventory counter accompanies it. Three researchers (Worchel, Lee, and Adewole) conducted an experiment using identical cookies in two separate yet similar glass jars. Increase your perceived product valueĪccording to a 1975 study, scarce items are often perceived as more valuable. Prominently placing one on your website or your launch’s landing page, for instance, will let people know you’re about to release something new. Create hype for a product launchĪ countdown timer can highlight a product or service launch. In fact, 60% of people make purchases because of it-the majority within 24 hours.Ĭountdown timers can easily trigger this effect by showing shoppers only have a limited time to snag an irresistible deal. The fear of missing out (FOMO) is a powerful emotion to play on. Why you should use an ecommerce countdown timerīesides creating a sense of urgency, countdown timers have other important benefits. #cta-visual-pb#Showcase your products in their best lightUse Shogun to start building your perfect product landing pages, complete with countdown timers to drive sales. 10 of the best Shopify countdown timer apps.We’ll dive deeper into their benefits, how you can apply them, and share some examples to take inspiration from. We’ll show you different strategies to trigger a similar effect, emphasizing the role of countdown timers in bringing in customers. The effects of urgency and scarcity are so profound that they helped entrepreneur Marcus Taylor increase the sales of his product by 332%. ![]() Creating a sense of urgency in ecommerce can easily dissolve any hesitations a customer has about making a purchase.īy invoking the feeling that they could miss out on something valuable or unique, customers can be easily compelled to take action.
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